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GU Trade
Smart Routes

The smartest way to plan your field routes

GU Trade changes how you get to every store. With Smart Routes, artificial intelligence plans the best route for each day, saving time and raising efficiency.

Smart Routes is GU Trade's AI-powered module that plans field teams' daily visit routes and cuts travel time between points of sale.

Illustration of a phone with a route map built with AI and a performance chart, next to icons for time, cost and energy.

How it works?

The system analyzes the working route and factors in variables like:

  • Where each store is located
  • Historical traffic conditions
  • Visit windows and time restrictions
  • Estimated duration of each visit

The result is an optimal, adaptable route that cuts travel time, raises productivity and lets your team focus on what actually matters: the work itself.

What Smart Routes gives you

  • Time and money saved

    Optimize your route and cut up to 30% of the time spent traveling, which translates into real savings.

  • Higher productivity

    More stores visited in less time.

  • Less stress

    Planning that's smoother and more precise.

Simplify your day with Smart Routes and take your performance to the next level!

Help Desk

Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.

We support every user with a specialized, professional team committed to fast responses.

Get in touch with our Help Desk

7 minutesaverage first response time on our support chat

Take your execution to the next level

Book a free 30-minute demo, with your real operation on the table.

Frequently asked questions

Which countries does GU Trade operate in?

We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.

How long does onboarding take?

Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.

What systems does it integrate with?

SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.

What data can I capture in store?

Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.

Do you offer support in Spanish and Portuguese?

Yes. The platform, the documentation and the support team all operate in both languages.

Is there a minimum contract?

We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.