The smartest way to plan your field routes
GU Trade changes how you get to every store. With Smart Routes, artificial intelligence plans the best route for each day, saving time and raising efficiency.
Smart Routes is GU Trade's AI-powered module that plans field teams' daily visit routes and cuts travel time between points of sale.

How it works?
The system analyzes the working route and factors in variables like:
Where each store is located
Historical traffic conditions
Visit windows and time restrictions
Estimated duration of each visit
The result is an optimal, adaptable route that cuts travel time, raises productivity and lets your team focus on what actually matters: the work itself.
What Smart Routes gives you
Time and money saved
Optimize your route and cut up to 30% of the time spent traveling, which translates into real savings.
Higher productivity
More stores visited in less time.
Less stress
Planning that's smoother and more precise.
Simplify your day with Smart Routes and take your performance to the next level!
Help Desk
Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.
We support every user with a specialized, professional team committed to fast responses.
Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.




