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GU Trade
Data Analytics

Clear data for a better read on your commercial operation

Our analysts help you build and sharpen custom business intelligence reports, designed around your specific business needs and around what you actually need to know to turn data into insight.

Data Analytics is GU Trade's analytics service: its analysts turn in-store data into custom Power BI reports and KPIs, so sales teams know where to fix execution.

Illustration of a laptop showing a pie chart and a bar chart, next to a phone and rising green bars.
Features

What isn't measured can't be improved

Planned-versus-actual distribution dashboard in GU Trade
  • A specialized team of analysts, professional and committed to answering what you need.
  • Real focus and expertise in the CPG market.
  • Support built on leading-edge technology.
  • Reports that combine data from GU Trade with your external sources.

With Data Analytics you can bring in external sources — sell-out, orders, logistics and much more — and turn them into indicators that let you decide with confidence and reach your targets.

Price trend report by brand and company in GU Trade

You get a complete solution aligned to your company's goals, and actionable information to grow your sales and your market share.

You can also contract a monthly back-office hour package that includes:

  • Custom report development.
  • Gap identification.
  • Cross-referencing with other data sources.
  • Regular sessions to present findings, align and gather feedback.

Help Desk

Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.

We support every user with a specialized, professional team committed to fast responses.

Get in touch with our Help Desk

7 minutesaverage first response time on our support chat

Take your execution to the next level

Book a free 30-minute demo, with your real operation on the table.

Frequently asked questions

Which countries does GU Trade operate in?

We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.

How long does onboarding take?

Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.

What systems does it integrate with?

SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.

What data can I capture in store?

Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.

Do you offer support in Spanish and Portuguese?

Yes. The platform, the documentation and the support team all operate in both languages.

Is there a minimum contract?

We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.