Data Collector
Every visit your team makes, turned into actionable data on the spot.
Retail execution · LATAM
Request a demoSee what's happening in your stores while there's still time to act.
GU Trade is a SaaS retail execution and trade marketing platform for consumer packaged goods (CPG) companies, distributors and trade marketing agencies in Latin America. Field teams capture prices, stock, displays and share of shelf from a mobile app, and companies see each point of sale's KPIs in real time on the web platform, in time to fix execution gaps. It is headquartered in Montevideo, Uruguay.
Trusted by
+50,000 stores
audited every week.
+100 brands
running on our platform.
18 countries
local teams, with support in English, Spanish and Portuguese.
The problem
Strategy is decided at head office.
The result is won or lost on the shelf.
The budget gets approved. The display plan gets built. The space gets negotiated. Then comes the part nobody sees.
The promotion that never went up. The product sitting in the back room instead of on the shelf. The space you paid for, filled by somebody else's brand.
By the time the information reaches you — in a spreadsheet, a chat message, an end-of-month report — the cycle is over and the sale is already gone.
Everything you need to take control of in-store execution
- Learn more Data Collector
Data Collector
Every visit your team makes, turned into actionable data on the spot.
Learn more Data AnalyticsData Analytics
Senior analysts who find what a dashboard won't show you.
Learn more Sell Out & Inventory Data ManagementSell Out & Inventory
Data Management
We cross-reference your data sources to explain why your products sell — and why they don't.
Learn more Image RecognitionImage Recognition
One photo of the shelf. Display data in seconds.
Learn more Smart RoutesSmart Routes
Prioritize the stores that need the visit most.
GU Assistant
OptionalYour platform administration, handled by our team. We take over the back office — databases, routes, products, configurations — so your operation can focus on execution.
More than a platform: an ecosystem built to grow with you
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GU Talks
An interview series with trade marketing experts sharing what they've learned. Experience is worth more when it's shared.
Watch the episodes(opens in a new tab)
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GU Partner
A network of strategic alliances with consultancies, distributors and systems integrators, built to strengthen implementation in every market.
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GU Academy
Ongoing training for field and office teams. Resources, tutorials and certifications to get everything out of the platform.
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GU Referrals
A referral program for clients and partners who recommend GU Trade. We grow alongside the people who trust us.
Refer someone(opens in a new tab)
Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.
