You design the strategy, approve the budget, negotiate the shelf space. Then comes the part you can't see.
You make and sell consumer packaged goods, and you invest in getting them onto the shelf the right way.
But between what was agreed at head office and what actually happened on the shelf there's a gap that gets discovered late and without evidence: prices that moved, out-of-stocks nobody reported, inventory sitting still, agreed space taken by another brand.
GU Trade turns that uncertainty into data.
With Image Recognition, your promoter takes the photo in store and the platform calculates your KPIs automatically. No manual counting, no reports that arrive too late.
Capture
A shelf photo from the GU Trade IR app.
Recognition
The image is processed instantly, with over 92% accuracy.
Analysis
Your Perfect Store KPIs, ready to act on.
Field teams fix execution during the same visit. Management sees how the brand is executed in every store.
And when the volume of data outgrows what you can process, GU Trade organizes it with big data and business intelligence, and cross-references it with what your team captures in store: sell-out against routes, assortment, pricing and out-of-stocks. That's how you understand why sales fall or grow, correct in time, and maximize the ROI of your investments.
We'll show you what your operation's execution would look like inside the platform.
Request a demo
Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.
