Your sales force is on the street all day. What actually happens out there almost never comes back complete.
At GU Trade we're enablers, and we adapt to what each client needs.
In 2025, SEBAMAR came to us to build Infinity Stores for P&G. With Data Collector, we launched an incentive platform where distributors could track every indicator that mattered to them. That project is a good picture of how we work: listen to the client, design the solution together, and stay with them through execution.
GU Trade gives you full traceability of the field operation.
Orders are taken in the app — no paper, no re-entering data afterward. Every visit is logged with geolocation and automatic check-in, so you know which stores were covered and which weren't, without taking anyone's word for it. All your sales information ends up centralized, structured and available in time to act on, instead of scattered across each rep's notebook.
And you answer to your brands with data, not promises.
Every brand you distribute wants to know what's happening to its products in store: coverage, prices, out-of-stocks, shelf presence, compliance with its campaigns. With GU Trade you generate those reports by brand automatically, with photo evidence and field data, with no spreadsheets built by hand at the end of every month. You give each brand the visibility it asks for, and that makes you a distributor the brand wants to keep: the one who can prove what happens on the street is the one who renews the contract.
What we give you is the control to stop it happening out of sight.
With the team geolocated and routes optimized, your operation stops running on habit and starts running on judgment: the rep goes where they need to go, in the order that pays off, and you see the whole route. In a business of thin margins and high volume, every order not taken and every visit that doesn't happen is money gone.
Half an hour to show you what's happening in your stores right now.
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Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.
