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GU Trade
Two people walking along a supermarket shelfTrade marketing agencies

Your product isn't the visit. It's what you hand your client afterward.

Map of field team routes on the GU Trade platform

An agency puts the account on the line with every report

Whether you run in-store activations and campaigns or manage stockers and merchandisers for several brands, your client isn't grading how much ground your team covered: they're grading what you can prove. And when what lands on their desk is a hand-built spreadsheet and a folder of loose photos, your work looks smaller than it is.

Merchandiser checking the GU Trade app in front of the shelf

With GU Trade, compliance isn't up for debate.

Every promoter and stocker logs attendance with geolocation and automatic check-in, so you can validate real visit times and show your client the team was exactly where it was supposed to be.

GU Trade reports customized with the agency's brand

The platform is yours

White Label means your clients see your brand, not ours: reports carry your design and your identity, as if the product were your own.

You build reports to each client's spec, and once they're set up they send themselves — scheduled and automatic, at whatever cadence each client asks for. The reporting that eats your hours today stops doing it.

A single store audit feeding the dashboards of two different clients

You run multiple accounts without doubling the work

On shared accounts, one merchandiser can capture data for two clients in a single visit, and each client sees only their own.

Forms are customized by brand, so you capture prices, stock and competitor data on exactly the form each client needs. One team on the street covers several accounts, with no mixed data and no duplicated routes.

Two supervisors reviewing data on a tablet in store

Your team works better from a phone

Stockers and supervisors work comfortably on mobile, with BI reporting in hand to check and decide right there in the store.

And with notifications, your team reacts in the moment: when something needs action, they know and they act.

GU Trade dashboards showing how in-store execution is trending

The result is that you stop selling hours of labor on the street and start selling intelligence about the store.

You raise the value of what you offer, you keep clients with deliverables that carry your brand, and you give your team the tools to do more without adding headcount.

We'll show you what your reports would look like under your own brand, using a real account.

Request a demo

Take your execution to the next level

Book a free 30-minute demo, with your real operation on the table.

Frequently asked questions

Which countries does GU Trade operate in?

We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.

How long does onboarding take?

Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.

What systems does it integrate with?

SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.

What data can I capture in store?

Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.

Do you offer support in Spanish and Portuguese?

Yes. The platform, the documentation and the support team all operate in both languages.

Is there a minimum contract?

We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.