Perfect Store
Accelerate growth with a dashboard that measures the key indicators of your categories against your own strategic definition of a Perfect Store — and see how your execution compares to your competitors', store by store.
Data Collector
Turn every store visit into data you can decide on
Centralize every piece of in-store information on a single platform. Your team captures it in the app, you analyze it in real time, and you act on hard data.
Data Collector is GU Trade's app for in-store data collection: merchandisers and promoters record prices, stock and displays through forms, checklists and photos, online or offline, and the data reaches the web platform in real time.
Data Collector works through the interaction between two applications: a mobile app, where field users capture valuable information in store, and a web app, where administrators monitor that information in real time. Key data can be scheduled to go out automatically, so decisions don't have to wait.
To process the information you collect,
GU Trade offers:
- Standard reports (Excel, PPT and PDF)
- Customizable reports in Excel
- Standard Power BI dashboards
- Connection to external Power BI accounts
- Integration with your own systems
- Access to API methods
NEW · FREEImage Recognition
AI has arrived in Data Collector
One photo. Less work.
Recognize displays automatically and finish your reports in a fraction of the time.At no extra cost.
Everything you need to capture, control and act on from the store floor
Share of Shelf (SoS)
Track how much shelf space each product, brand or company holds within the total space assigned to a given category. Build history and project trends.
SKU Control
Access item-level data for your own products and your competitors': prices, stock, promotions, expiration dates and more.
Assets
Verify that what you're paying for in each store is actually in place. Record assets like end caps, displays and checkout fixtures, with photo evidence.
Other key features
Geolocation
See where your field team is right now, with a report of every store check-in and check-out. You know how long each person stayed, and you can see the route they actually covered.
Custom reports
Build reports to your own spec, cross-reference indicators, chart results and track performance history against whatever your business needs to know.
Order taking
Generate a suggested order that goes straight to the rep or to the company, with custom queries built on top of it.
Tasks
You create tasks based on the information you need to capture. They're used for photo campaigns, execution audits, surveys and more. It's a versatile feature, and it's often used to support staff or store evaluations as well.
Routes
Assign routes to your field team, and change them whenever you need to. Track compliance against the plan and see at a glance which stores were visited and which weren't.
Notifications
Subscribe to alerts on whatever needs constant oversight. The information reaches you consolidated, by email.
Returns
Keep precise control over why your products come back, and how many. Spot trends and the worst-affected stores so you can correct course.
Image Bank
The Image Bank lets you preview the photos from every task created in the web environment, all in one central place — so reviewing what's happening in store is faster.
Out-of-stocks
Access item-level data for your own products and your competitors': prices, stock, promotions, expiration dates and more.
Explore our product
Help Desk
Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.
We support every user with a specialized, professional team committed to fast responses.
WhatsApp
Email
Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.
