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GU Trade
GU AssistantOptional

You don't need to hire someone to run the platform. We run it for you.

Administering the platform is ongoing, specialized work. With GU Assistant, our team takes all of it on, so your operation can focus on executing in store.

Illustration of the GU Trade logo with a support headset, connected to points of sale, teams, data, tasks, products and routes.
Analyst reviewing the platform at their desk

The problem

Keeping the platform current is daily work: stores opening and closing, staff turning over, new products and SKUs, catalogs changing, routes shifting.

Not every operation has a dedicated role for that. And when the job falls to people already focused on the field or on the commercial side, something always slips — your databases go stale exactly when you need reliable data to decide.

The solution

GU Assistant covers that capacity for you. Our team takes on full platform administration as an extension of your operation, already fluent in the tool. There's nobody to train and no internal hours going into the back office.

How it works?

  1. You share your data in whatever format you already use. No new spreadsheets, no new processes to learn.

  2. We keep your databases current, continuously: stores, people, products, catalogs, routes and tasks.

  3. We coordinate with you in regular meetings, prioritizing the work together based on your operation.

Coordination meeting between the team and a client

What we manage for you

  • Platform setup and adjustments routes, stores, products, users, forms and whatever else your operation needs.

  • Ongoing data management and maintenance information always current and available. You share it, we process it.

  • In-store execution follow-up making sure share of shelf, out-of-stocks, route compliance and time in store are all captured correctly.

  • Dedicated support for your admin team and for the promoters and stockers in the field.

Built for operations that…

  • Don't have a dedicated role for platform administration.

  • Would rather keep their internal team on the field and the commercial side than in the back office.

  • Have high turnover of staff or of stores.

  • Operate in several countries, or with multiple brands, and need their databases spotless.

Help Desk

Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.

We support every user with a specialized, professional team committed to fast responses.

Get in touch with our Help Desk

7 minutesaverage first response time on our support chat

Take your execution to the next level

Book a free 30-minute demo, with your real operation on the table.

Frequently asked questions

Which countries does GU Trade operate in?

We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.

How long does onboarding take?

Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.

What systems does it integrate with?

SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.

What data can I capture in store?

Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.

Do you offer support in Spanish and Portuguese?

Yes. The platform, the documentation and the support team all operate in both languages.

Is there a minimum contract?

We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.