Image recognition for a clearer view of your presence in store
Using artificial intelligence, Image Recognition collects in-store information from a single photo of the display, based on product categories you define in advance.
Image Recognition is GU Trade's image recognition module: the promoter takes a photo of the shelf and the platform calculates perfect store KPIs with over 92% accuracy.
How it works?
Once your team takes the photos, they're sent to the system, where different algorithms detect what's in the image and apply the corresponding validation criteria.
That gives you the key performance indicators, along with some major advantages:
Less manual work.
Better use of your field team's time.
More accurate data.
Live information on how your products are performing.
Competitive activity monitoring.
New business opportunities identified.
Higher sales.
The numbers behind it
- Learning time:
- 90days
- Algorithm accuracy:
- +85%at brand level
- Algorithm accuracy:
- +95%at company level
Explore our product
Help Desk
Our Help Desk is one of the things our customers value most. Whenever a question comes up about using the platform, we're there to answer it.
We support every user with a specialized, professional team committed to fast responses.
WhatsApp
Email
Take your execution to the next level
Book a free 30-minute demo, with your real operation on the table.
Frequently asked questions
Which countries does GU Trade operate in?
We're present in 18 countries across Latin America, with local teams and support in Spanish and Portuguese in every market.
How long does onboarding take?
Typical go-live is three weeks: platform setup, integration with your stack, and training for your field team.
What systems does it integrate with?
SAP, Salesforce, Power BI and local ERPs through standard APIs. We also build custom connectors.
What data can I capture in store?
Dynamic forms, checklists, photos and validations — online and offline. And with Image Recognition built in, you can add planogram and share of shelf data to that capture.
Do you offer support in Spanish and Portuguese?
Yes. The platform, the documentation and the support team all operate in both languages.
Is there a minimum contract?
We work with flexible plans built around each operation. Get in touch and we'll put together a proposal that fits.
