Enabling execution visibility at each Point of Sale

| Enabling execution visibility at each Point of Sale .

Accelerate your business growth

GU Trade is a web-mobile app that provides the necessary information for a successful management of your team on the ground


Maximize your team's performance on the ground

Plan and optimize routes, assign activities, verify compliance and quality of contract implementation, planograms, promotions and more

Be “present” at every Point of Sale to improve execution

Online information from the Point of Sale in addition to photographic records to make timely and sound decisions

Image Recognition

Latest innovation is Image Recognition providing a new level of KPI’s generation and monitoring

Capitalize on image recognition benefits -through artificial intelligence- to clearly identify products and have automatic availability of key performance indicators, calculated only by taking a picture and having it processed

GU Trade

Tool license installed on mobile devices for a monthly-fee

Standard Service

Advice and free initial training to optimize tool usage

Help Desk: highly qualified team to assist and provide technical support, helping you solve any issues that may arise

We are developers, thanks to this we keep updating our tool constantly, taking into account new market requirements

Premium Services

GU Trade Assistant

Keep updated the data of your products, routes, planograms, among others, to have valuable outputs

GU Trade Analytics

Provides taylor made reports according to each customer's specific info needs

GU Trade BI

Allows quick data conversion into actionable information, providing key performance indicators evolution for a successful decision making process

We are present in:


Costa Rica







They choose us

National and international brands trust us

GU Trade is a great product. It has a friendly user interface, while being agile and flexible, allowing easy adaptability to several company areas.Sandra Alonso - Coca-Cola

GU Trade’s software enabled us to get online, key and granular information for a smarter decision-making process. It helped us to incorporate new ways of working and significantly contributed to improve our business. Emilio Gómez - Mondeléz

In Salus, all merchandising team on the ground uses GU Trade solution. The incorporation of the tool has been of great help for monitoring and having execution visibility at total market level. Guzmán Vázquez - Salus

GU Trade’s Help Desk support is one of the key differentiating attributes of the solution. Our team on the ground has enthusiastically embraced the tool implementation process due to its friendly user interface. It simplifies their work and supports the performance evaluation process. Gabriel Viquez - DIPO

  • Coca Cola
  • Mondeléz
  • Salus
  • DIPO

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